Lead enrichment & routing.
RevOps · 30-day pilot
Reps shouldn't be enriching leads. They shouldn't be writing first-touch emails from a blank page. The agent does both, and turns every accept/reject from the rep into training signal for the next round.
What the agent does
- Enriches new leads with firmographics, technographics, and intent signals.
- Scores against your ICP rubric, with explicit reasoning, not a black-box number.
- Routes to the right rep based on territory, ownership, and historical close-rate.
- Drafts a first-touch email pulled from the prospect's recent activity, the company's news, and your messaging library.
- Logs every recommendation so you can rebuild the scoring curve weekly.
What the rep sees
The lead lands in their inbox with the draft pre-written, the enrichment data attached, and the model's reasoning visible. Rep clicks send, edit, or skip. Every action becomes labeled training data for the next score.
What you avoid
- Reps spending half a day enriching leads instead of selling.
- A "score" your reps don't trust because nobody can explain it.
- Writing the eval harness yourself when the model under it changes twice a year.